New Flavour Set to RockFeed your adventure with the new CLIF Bar flavour

New CLIF Bar Flavour Set to Rock

Active people, adventurers and professional athletes alike are in for a treat. CLIF Bar, the leading energy bar in the United States and Canada is launching a new exciting flavour.

The new flavour CLIF Bar, Coconut Chocolate Chip, is available in Australia in November 2015. It incorporates the nutrient benefits of coconut with all the wholesome ingredients you have come to expect from CLIF.

CLIF Bars are 68g in size, with a retail recommended price of $2.95 per bar. The flavours available in Australia are Blueberry Crisp, Chocolate Almond Fudge, Chocolate Chip, Crunchy Peanut Butter, Oatmeal Raisin Walnut, White Chocolate Macadamia Nut and coming in November 2015, Coconut Chocolate Chip.

Every Bar is made with 70% organic ingredients, with 40g of carbohydrates for energy, up to 11g of protein and 11 vitamins and minerals. They contain no GMO's, no high fructose corn syrup and no artificial sweeteners, flavours or preservatives.

Other CLIF products available in Australia include CLIF SHOT Energy Gels and CLIF SHOT BLOKS. All products are made using 70-95% organic ingredients.

CLIF Bar was born in 1990 when CLIF founder, Gary Erickson, began a 281km bike ride in California. Exhausted with kilometres to go and struggling to consume another sticky energy bar, the inspiration for the CLIF Bar was born.

A baker by trade, competitive athlete and a foodie, Gary spent months in his mother's kitchen perfecting a recipe for a nutritious, great tasting energy bar. Using organic, whole ingredients, he created CLIF Bar, an energy bar that supplies working muscles with the energy needed for extended periods of activity.

CLIF Bar launched in 1992, named after his father Clifford, who inspired Gary's love of the outdoors. CLIF Bar are trusted during their direct involvement in health and fitness events. Over 1,500 pro and amateur athletes are sponsored by CLIF Bar.

Sponsored athletes include high profile Australian, twice World Ironman Champion Chris ('Macca') McCormack, American record holding ultra-marathon athlete Scott Jurek and Tommy Caldwell, an extreme free climber, as well as many more.

The new CLIF Bar, Coconut Chocolate Chip, can be found in specialty health food and grocery chain retail stores.

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